Through my social media posts, I prioritize real-time coverage by creating and publishing engaging content that resonates with audiences, tells stories, and captures memorable moments as they happen. ⭐️ ✨ 💙

Created a trend-based social media campaign by photoshopping athlete media day photos into humorous edits and capturing their reactions when asked to use them for promotional content. The fun, low-production concept combined graphic design, athlete interaction, and short-form storytelling to create highly shareable content.

The campaign generated nearly 3 million views across social media, showcasing strong audience engagement and viral content strategy.

Filmed and edited a long-form workout feature with the BYU women’s track team, capturing a full practice experience through cinematic training footage, mic’d-up segments, and interviews with top-tier collegiate athletes. This piece was designed to give fans an inside look at elite training while highlighting athlete personalities and program culture.

The video generated nearly 40,000 views on YouTube and resulted in 200+ new subscribers within just a few days, demonstrating strong audience engagement and growth through long-form storytelling. The video now has roughly 80,000 views.

Delivered rapid, real-time event coverage at the BU Season Opener, including a standout clip of true freshman Jane Hedengren breaking the NCAA 5k record. Captured the finish and an up-close, emotional interaction with Coach Diljeet Taylor as Hedengren crossed the line, providing timely, high-impact content that highlighted both the historic performance and the human connection behind the moment.

Curated and produced a lighthearted social media post highlighting wholesome post-race moments between teammates, including embraces and shared celebrations. The piece emphasizes sportsmanship, team culture, and the emotional connections that define the sport, offering audiences a feel-good perspective that goes beyond results and performances.

Conceptualized and produced a trend-driven social media video inspired by the “’Twas the Night Before” format ahead of the NCAA Championships. The lighthearted piece features athletes “asleep” in bed with their race uniforms and gear laid out, playfully capturing the anticipation and excitement before championship day. I coordinated directly with individual athletes to plan, curate, and execute the content, blending humor, creativity, and timely storytelling to build pre-race excitement and audience engagement.

Curated and edited race footage from ESPN broadcasts and top collegiate conference coverage to produce an emotional, high-energy hype video leading into conference championship season. The piece was designed to build anticipation, highlight the intensity of championship racing, and connect fans to the stakes and emotion of the postseason through dynamic pacing and storytelling.

Captured real-time, on-course championship content with BYU women’s cross country and track & field coach Diljeet Taylor during the NCAA Championships. The video features Coach Taylor delivering live encouragement and tactical cues to her athletes as they raced, offering an authentic, behind-the-scenes perspective on coaching communication and leadership in a high-stakes championship environment.

Collaborated with the NC State women’s cross country team following their NCAA Championship victory to produce a rapid-turnaround social media video celebrating the win. The short-form piece highlighted the athletes in the immediate post-championship moment while amplifying The Stride Report, capturing authentic reactions and timely storytelling to engage fans during a peak news moment.

Filmed and edited an in-depth workout feature with Villanova’s Marco Langon, providing a detailed, behind-the-scenes look at an elite collegiate training session. The video breaks down the full workout structure, including repetitions, splits, and pacing, while incorporating mic’d up segments with both the athlete and coach to capture real-time insight, communication, and strategy. The piece is complemented by a post-workout interview that dives deeper into training philosophy, execution, and reflection, offering fans and fellow athletes a rare, educational perspective on high-level NCAA preparation.

Launched and produced a new digital feature, Day in the Life, spotlighting well-known elite NCAA athletes and offering fans an inside look beyond competition. The series highlights athletes’ daily routines—training, meals, recovery, academics, and personal moments—to humanize their stories and deepen audience connection. Athletes submit self-filmed footage, which I curate, edit, and package into polished YouTube episodes, overseeing the full creative process from concept development and storytelling to video editing and final distribution.

Captured a raw, emotional moment of Washington athletes embracing after a teammate’s race, highlighting the heart of team culture. Paired with the caption “This is what it’s all about,” the post emphasized sportsmanship, connection, and the shared emotions that define the sport.

Pioneered a creative collaboration with NCAA Track & Field by capturing Polaroids of national champions — a first in track media. The nostalgic, personal approach earned widespread praise and high engagement across platforms, with other outlets taking notice.

Leveraged Billy Joel’s iconic opening lyric to symbolize the early-morning energy of cross country meets. This creative concept sparked excitement for the season, generating over 300K views and over 500 new followers across platforms.